Privacy Policy


Sabio Advisory Ltd (SAL) understands that your privacy is important to you and respects the privacy rights of all its clients, websites visitors, social media followers and subscribers. SAL will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Privacy Policy together with our Cookie Policy ( ) explains how SAL collects, uses and under specific, limited  circumstances may share your personal data. It recognises your rights to control your data in accordance with the UK and EU General Data Protection Regulations (GDPR).

Who is responsible for your data?

SAL is responsible for your data. Our address is International House, 24 Holborn Viaduct, London, EC1A 2BN, UK . SAL is a registered company in England and Wales under company number: 13239539. We are the data controller which means we decide how your data is used and protected.

What personal data do we collect about you?

Your personal data is information which by itself or with other data available to us can be used to

identify you. Some data will be collected automatically by the SAL website: (the Site). For information about what data is collected from the Site and how please read our Cookie Policy: Other data will only be collected if you voluntarily submit it, for example, when signing up as a follower or subscriber on SAL’s website, social media or email database. Depending upon how you choose to engage with SAL’s as a client or through use of its digital media, we may collect some or all of the following data:

  • name
  • date of birth
  • gender
  • business/company name and registration
  • job title
  • profession
  • home or business address
  • telephone numbers
  • basic demographic information such as post code, preferences and interests
  • financial information such as credit debit card numbers and bank account details
  • digital communication addresses and identifiers such as IP address email, social media profiles
  • web browser type and operating system
  • Computer, tablet and mobile phone device type and communications network
  • URLs of websites visited prior to and post your activity on the Site

How do we use your personal data?

SAL uses your data to provide the best possible information and services to you. This includes:

  • Providing and managing your access to the Site
  • Personalising and tailoring your experience on the Site
  • Responding to communications from you
  • To notify you about changes to our service and updates to our policies
  • agreements and terms and conditions
  • Delivering personalised coaching, mentoring and advisory services to you as a client
  • Managing your account with SAL
  • Providing you with personalised information, email newsletters, social media posts and alerts that you may have requested as a subscriber or follower of SAL’s digital media platforms
  • SAL’s market research, client surveys and website analytics and analysis
  • To comply with a legal obligation

With your explicit consent and where permitted by law, SAL may also use your data to contact you by email and/or social media with information, news and offers on our services. SAL will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that your privacy rights are fully protected incompliance with our obligations under the UK and EU GDPR regulations.

How long do we keep your data?

SAL will keep your data only for as long as we need it or for as long as we have your permission to keep it. How long we need data depends on what we are using it for, whether that is to provide services to you, for our own legitimate interests or so that we can comply with the law. We will review the information we hold and when there is no longer a client, legal or business need for us to hold it, we will either delete it securely or in some cases anonymise it.

How do we protect your data?

Data security is of great importance to SAL and we protect your personal data against unauthorised access, unlawful use, accidental loss and corruption. SAL uses technical and operational measures such as encryption and password protection to protect your data and the systems they are held in. SAL keeps these security measures under review and refers to industry security standards to keep up to date with current best practice.

Who do we share your personal data with?

As a part of its standard business operations, SAL contracts with third parties to deliver certain services to you on its behalf. Such services may include payment processing, search engine facilities, email and database automation, social media platforms and marketing survey providers some of whom may be located outside the UK or EU. In some cases, the third parties may require access to some of your personal data. Where any of your personal data is required for such a purpose, SAL will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, SAL’s obligations, and the obligations of our third party suppliers under the law. They are not permitted to use or share your personal data except as necessary to perform services on our behalf or to comply with legal requirements.

SAL compiles accumulated and anonymised data and statistics about the use of the Site including data on traffic, usage patterns, user numbers, sales and other information. Such data does not include any personally identifying information. SAL may from time to time share such data with third parties such as partners, investors and affiliates. Data will only be shared and used within the bounds of the law.

In certain circumstances SAL may be legally required to share certain data held by us, which may include your personal information, e.g.,  incompliance with the requirements of legislation, a court order, or a governmental authority. SAL does not require consent from you in order to share your data in such circumstances however, we will use all reasonable steps to limit and protect the data that is shared.

Where Do We Store Your Data?

SAL may store or transfer some or all of your data outside of the UK or EU. If we do store or transfer data outside the UK or EU, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and EU Data Protection regulations. Such steps may include, but not be limited to, the use of legally binding contractual terms between SAL and any third parties.

What are your rights and how can you withdraw consent?

You may configure your internet browser to restrict the use of cookies on the Site which will limit what data you choose to share with SAL. For more information click on the link to SAL’s Cookie Policy:

If you choose to share your personal information with SAL by subscribing on the Site, registering on our email database or as a follower on our social media platforms you will be invited to specify what information you wish to share and will be given options to restrict our use of your data. You will always have the ability to opt-out of receiving emails or any marketing communication from SAL which you may do by unsubscribing using the links provided in emails or on the Site.

In addition to the above you have the following rights:

• You withdraw consent at any time

• You can ask for a copy of the personal data that we hold about you

• You can ask for your data to be amended, corrected or deleted

• You can limit, restrict or object to our processing of your data

• You can ask us to change your contact preferences or you can use any unsubscribe options

available in the communications

To exercise any of your rights, contact us:

Sabio Advisory Ltd.

International House, 24 Holborn Viaduct, London, EC1A 2BN


Telephone: +44 (0)203 287 3398

Please note; upon receipt of a contact request from you we will come back to you as soon as possible within one week.

Changes to Our Privacy Policy

SAL regularly reviews this Privacy Policy and may make changes as we deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on the Site we therefore recommend that you check this page regularly to keep up-to-date.

Last Updated: 8th April 2021