Jon Horsfield is the founder and CEO of Diode, an innovative, tech start-up that builds tools to make electric vehicle infrastructure easy to implement for everyone. In the show, Jon talks about his entrepreneurial roots, his early career in large FMCG enterprises and the circumstances that led to him founding his own company.
Jon takes us through the highs and lows he has experienced in getting Diode established. He talks in detail about the challenges of securing seed-funding, bringing a product to market and building a culture around the company vision.
We discuss the attributes of an entrepreneurial leader and where start-up CEO’s can find support and advice. Finally, Jon reflects on his learning experience and offers advice to others embarking on an entrepreneurial career.
For more information about Diode and advice on how to make the switch to electric vehicles, check out their website.
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