Navigating Life’s Biggest Decisions: The Power of Core Values

Core values serve as the guiding compass of our lives.

Navigating Life’s Biggest Decisions: The Power of Core Values


Core values serve as the guiding compass of our lives, shaping our decisions, actions, and priorities. Like fingerprints, they are unique to each individual, reflecting what matters most to us at the deepest level. Understanding and aligning with our core values can lead to a sense of peace and balance, while straying from them can result in stress and discontent.

Discovering your Core Values

For many, discovering their core values is a journey that begins with introspection and self-discovery. While some may go through life without ever truly understanding their values, they nonetheless play a significant role in shaping every decision we make.

I’ve had the privilege of helping individuals uncover their core values and witness the profound impact it has on their lives. Whilst there are a plethora of books on the subject of discovering your values, the best one I’ve come across is “On Purpose” by fellow coach, Steve Chamberlain*, which guides individuals through a process of self-exploration to uncover their deepest values.

My Core Values

My core values have played a pivotal role in guiding me through life’s biggest decisions. I’m happy to share them with you here;

  1. High-Performance
  2. Family
  3. Freedom
  4. Loyalty
  5. Compassion
  6. Fairness

These are the pillars that shape my worldview and guide my choices. One decision, in particular, stands out as a testament to the power of aligning with one’s core values.


In 1999, aged 37 and at the peak of my career as a director in the fastest-growing travel company in the world, I found myself at a crossroads. Despite the professional success and financial rewards, something felt amiss. Working long hours was taking a toll on my time with my wife and three young children, contradicting my core value of Family. It was then that I made the courageous decision to step away from the corporate world to re-balance and design a life that allowed for both professional success and personal fulfillment.


While the financial sacrifice was significant, the rewards were immeasurable. Today, as I witness my grown children thriving and welcome my first grandchild into the world, I feel infinitely richer as a human being from living in alignment with my core values.

Values Based Decision-Making

As a coach, I’ve had the privilege of helping business leaders and professionals uncover their core values and harness their power to make impactful decisions in both their personal and professional lives. If you’re seeking clarity, balance, and fulfillment, I invite you to embark on the journey of discovering your core values and unlocking your full potential. Reach out to me to learn more about how understanding your core values can transform your life.


Are you ready to navigate life’s biggest decisions with confidence and clarity? Reach out to me to embark on the journey of self-discovery and personal growth – Andrew Clemence, Business, Leadership & Performance Coach

*Steve Chamberlain author of “On Purpose”

Photography by Mariah Hewines



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